Explain whether the research design is exploratory, causal.
Unlike exploratory research, descriptive research is preplanned and structured in design so the information collected can be statistically inferred on a population. The main idea behind using this type of research is to better define an opinion, attitude, or behaviour held by a group of people on a given subject.
![Research Design Exploratory Causal Descriptive Essay](assets/images/icons/service-1.png)
Differentiate between the three types of marketing research objectives: exploratory research, descriptive research, and causal research. Exploratory Research Exploratory research is an important part of any marketing or business strategy. Its focus is on the discovery of ideas and insights as opposed to collecting statistically accurate data.
![Research Design Exploratory Causal Descriptive Essay](assets/images/icons/service-2.png)
Descriptive and causal studies answer different kinds of questions. Descriptive studies are designed to describe what is going on or what exists. Causal studies, also known as “experimental studies,” are designed to determine whether one or more variables causes or affects other variables.
![Research Design Exploratory Causal Descriptive Essay](assets/images/icons/service-3.png)
Research Methodology: Describe and justify the choice of research methodology and why it was most suitable to solve the problems. Be sure to compare and contrast this choice with the design that was not selected. Research Design: Explain whether the research design is exploratory, causal, or descriptive. Provide the rationale for the choice.
![Research Design Exploratory Causal Descriptive Essay](assets/images/icons/service-4.png)
The descriptive research will portray an accurate profile of people, events or situations (Robson, 1993). Descriptive research in contrast with exploratory research defines questions, people surveyed and the method of analysis prior to beginning of data collection. In other words, descriptive research defines the research aspects viz.
![Research Design Exploratory Causal Descriptive Essay](assets/images/icons/service-5.png)
Exploratory research is a type of research conducted because a problem has not been clearly defined. Exploratory research helps determine the best research design, data collection method and selection of subjects. Given its fundamental nature, exploratory research often concludes that a perceived problem doesn't actually exist.
![Research Design Exploratory Causal Descriptive Essay](assets/images/icons/service-6.png)
The exploratory research allows forming hypothesis and the causal or descriptive research are used to statistically test the hypothesis. In order to choose the correspondent research approach it is very important to compare every approach characteristics, and to choose the research method based on logical examination of the research problem aspects.